When it comes to partnering with other small businesses you can do a lot to get everyone involved. Even if you’re not in a big city or located downtown you can still help other small businesses out by communicating, recommending and connecting
- Talk it out
Small business is all about community. Getting to know other business owners in your area can be beneficial to you and your business. Start out by introducing yourself to other businesses and have something that explains who you are and what you do. Some businesses meet a few times a year or even once every six months to get acquainted and to see how they could refer one another to their clients. Branch out from your type of business to get great results as well. If you’re a flower shop you could partner with a local bakery to meet their customers’ needs. You know how it is, and by recommending another small business you are actively helping someone else.
2. Take it online
Once you’ve made an effort to get in touch with other small businesses around you try taking the partnership online. Even if you don’t live near a bunch of small businesses it’s easy to get started. Join a forum or start a community e-newsletter to keep the conversation going. Use social media to share deals and discounts, or to simply recommend one another. Connect with other local businesses on Manta and share recommendations on your Manta profile. By connecting with each other you can share expertise, advice and discover what your customers are looking for. Utilize Twitter by creating hash tags specific to your small business conversation like #smallbizpartners #shoplocal and #connectsmb.
3. Spread the word
Once you get to know who’s around you and connect with other businesses online, don’t stop there! Partner with local businesses by publishing ads online and in print together to let consumers know that you aren’t all about the competition; work together to maximize your results. Keep several of your local partner’s business cards on hand to help with easy referrals. Keep up with the meetings and stay in touch online so you know the latest information.