You love your customers but some of them may be asking “what have you done for me lately?” Get your customers to not only buy but sing your song and wear the t-shirt by showing them the love with a customer loyalty program.
Customer loyalty programs reward your customers for what they are already doing – buying from you. A reward program provides an incentive for them to continue to support your business. Retailers can even use subscription programs such as Perksville and FiveStar to deploy a loyalty program without a hefty upfront investment.
Take it to the digital highway. Accelerate your customer loyalty programs with mobile text message offers or by integrating social media. Use sites like Foursquare to allow customers to check in for points. Use social media to share customer leaderboards or allow customers to earn points with social updates about your business.
Partner with a complementary business to offer rewards. For example a restaurant owner could partner with a local movie theater to offer a free entrée after a certain number of movie points have been accumulated.
Spotlight your brand champions. Reward your most ardent fans with their moment in the spotlight. Feature loyal customers on your website or social media pages. You can feature them with a story, photo or even a video. Sweeten the reward with a special super fan offer. You not only reward your best customers but gain social proof to win more new customers.
Before creating a customer loyalty program, define your goals. Do you want repeat sales, higher visibility for your brand or are you growing your social media presence? Design your program to meet your goals. Make your program fun and easy and give them a reward that they will get excited about receiving.